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The overall exterior appearance of a classic 60’s era Buick Riviera can be significantly degraded if the original factory Riviera fender emblems are missing, broken or just in bad shape from exposure to the elements. Although preserving vintage badges and emblems can be important to the originality of a restoration, new old stock emblems are scarce these days and for Buick Riviera’s from the years 1963 to 1967, they are practically unobtanium.
If you do have damaged original fender emblems, it is sometimes possible to refurbish them, but only to a point. If the plating on your original item is still good, you can’t sand or sandblast the chrome or the plating will be ruined. With some patience, luck and some #0000 steel wool you might be able to revive an original emblem to the point where it might look decent from several feet away. However, if the rest of your Riviera is immaculate, it is highly unlikely that refurbished emblems will truly match the level of the paint and body restoration, and the old emblems will stick out like a sore thumb on an otherwise great looking car.
In order to solve this conundrum, Original Parts Group Inc., (OPGI) has addressed the needs of classic ’63-’67 Riviera fans with the introduction of a new reproduction of the previously impossible-to-find Riviera fender emblems. The Riviera fender emblems of this period were affixed to the front fender sides of the ’63 through ’67 Riviera’s, and the 1967 Riviera used the same badge on the front of the hood.
As the industry’s leading supplier and manufacturer of restoration parts for classic GM cars, OPGI offers new emblems that are ultra-high-quality, exact reproductions of the long discontinued factory Riviera items. Each new OPGI Riviera emblem is made of die cast zinc alloy and finished in bright chrome plating just like the original GM components and they also feature the original style studs that fit the factory mounting holes correctly for super easy installation. OPGI’s zinc alloy die casting process ensures that each emblem is durable and long lasting and a bright chrome plated finish will help keep them looking great for many years to come.
If your classic 1963 through 1967 Buick Riviera needs some help in the fender emblem department, you’ll find exactly what you need inside the OPGI catalog listed under part number BR00850. The new Buick Riviera fender emblems are sold individually for $32.99 each, and can be ordered by phone, mail order or online at OPGI.com.
